The UK’s only luxury beauty event for Women of Colour

The Beauty Beat is the UK’s first luxury beauty event dedicated entirely to Women of Colour.

Partnering with some of the world’s biggest beauty brands such as Nars, Huda Beauty and Estée Lauder to deliver a weekend of unmissable beauty talks, discounted shopping, exclusive experiences that centre and celebrate Women of Colour.

iConnect worked with the founder Donna Dia to build a luxury app to help attendees at the event and onlive enjoy the event and not miss out on one second of the panel talks that included industry greats such as hairstylist Charlotte Mensah and aesthetician Dija Ayodele, writer Candice Brathwaite and mega-influencers Patricia Bright and Indiyah Polak.

The app brought together the session, speakers and the online pannel talks witht he behind the scenes reels .