1 2 3 4 5 6 7 8 9 10 11 12

Meta Scraps Fact-Checking Program, Lemon8: TikTok’s US Alternative, and California’s Santa Ana Winds Explained

January 10, 2025

3 Tech Trends This Week That Could Supercharge Your Small Business (And How to Use Them)

Hey there, everyone! I’ve just had a natter with today’s tech news on Discover Daily by Perplexity, and let me tell you, amidst the serious chat about wildfires and winds, there are some fascinating trends brewing that could really benefit small business owners like us. So, let’s take a moment to break these down in a way that makes sense and, hopefully, helps you navigate your business a bit more easily.

A Community-Powered Approach to Content Moderation

What’s the Trend?
So, Meta has recently announced it’s scrapping its old-school, third-party fact-checking system in favour of a new, user-driven Community Notes model. Think of it as a way for users to pitch in with context and clarifications, similar to what’s been done on platforms like X. According to the podcast, this shift aims to promote a more collaborative form of information verification while tackling concerns of bias.

Why Should You Care?
Now this might sound a bit techy, but it’s important for businesses that rely on digital platforms to engage customers or share information. By allowing community-driven checks, it could mean getting fresher, more diverse perspectives on your online posts, which helps build trust with your audience. You want your voice to shine through, don’t you? This change could encourage a richer interaction with your clients.

How to Leverage It:

  • No-Code Tools: Create a simple feedback form on your website using Glide, enabling customers to share their insights and comments on your posts.
  • AI Automation: Use Make.com to automate responses to community contributions, ensuring that you're quick to engage with your audience.
  • Custom Apps: Build an app that encourages customers to add their thoughts on your FAQ page, providing context and promoting community engagement.

Quick Takeaway:
Grab this chance to boost trust and transparency with your audience. It’s all about inviting conversations that count!

Lemon8 Steps Up as a TikTok Alternative

What’s the Trend?
Next up, we’ve got the rising star Lemon8, an app that’s quickly gaining traction in the U.S. as a TikTok alternative. Launched by ByteDance, it combines elements from Instagram, Pinterest, and TikTok, emphasising themed collections of multimedia content. Users can easily import their TikTok accounts, making it a breeze to transition.

Why Should You Care?
For small businesses, building a presence where potential customers hang out is key. With TikTok facing uncertainties, Lemon8 presents a valuable opportunity to reach audiences through engaging visuals and tailored content. You could be enhancing your online presence while staying ahead of the game!

How to Leverage It:

  • No-Code Tools: Use Noloco to craft beautiful galleries of your products or services on Lemon8, complete with links back to your online store.
  • AI Automation: Connect Lemon8 with your existing social tools via Make.com to automate posts and responses, keeping your brand active even while you're busy.
  • Custom Apps: Develop an app that serves as a content planner, helping you organise your themed collections before posting on Lemon8.

Quick Takeaway:
Get in on the action and engage new audiences where they are – staying relevant is what it’s about!

Crucially, while we’ve got some serious discussions around natural disasters, these tech updates can provide small businesses like yours with tangible, actionable ideas for growth and adaptation. Stay curious and explore these tools, as they could just be the pivot your business needs. Should you fancy a chinwag about how to implement these ideas, don’t hesitate to drop me a message at iConnectIT. Until next time, keep building, and do what you love!

You May Also Like…

0 Comments